Korean Skincare Brand Melixir Achieves B-Corporation Certification

Melixir, the first vegan and microbiome-friendly skincare brand in South Korea, has attained B-Corporation certification, joining the ranks of leading companies recognized for their exceptional social and environmental impact.

 

The B-Corp certification, bestowed to more than 6,000 companies worldwide, including renowned brands like Patagonia and The Body Shop, recognizes positive social and environmental performance, accountability and transparency. Melixir's recycling campaign called “Me Cycle” was pivotal in attaining the certification. With it, Melixir effectively reduced over 200 kilograms of carbon dioxide (CO2) emissions each year by collecting and recycling their customers' used and emptied product bottles, solidifying their strong commitment to environmental responsibility.

 

The company’s focus on creating a supportive work environment and implementing eco-friendly management practices resulted in reduced carbon emissions and a commitment to employee well-being. These efforts demonstrate Melixir's commitment to ESG (Environmental, Social, and Governance) management and an impactful business model, the company says.

 

“We sought B-Corp certification to officially communicate our company's social values, achieve our corporate social responsibility (CSR) objectives,” said Hana Lee, CEO of Melixir. “Our success in the evaluation process highlights our positive impact on the local community and our commitment to diversity and inclusion.”

Within just one year of launching on Amazon in the United States, the company achieved a 1,575% growth in cumulative sales, earning recognition as a “Superstar Seller” by Amazon Global Selling in South Korea. The company's success has paved the way for expanding its sales to Japan, the United Kingdom and Germany on Amazon, with outstanding results in Japan where it secured the top spot in its category within a month of launch.